For generations before generative text, writers have used the em dash to hop between thoughts, emotions, and ideas.

But this beloved punctuation mark has become a casualty of the algorithmic age. The em dash has been so widely adopted by AI-generated text that even when used by human hands, it begs the question: was this actually written or apathetically prompted?

We’re launching the am dash initially via two new, tailored typefaces: Times New Human and Areal, available to download and use alongside your custom fonts.